On 1st and 2nd December creative minds from around the world met in Ludwigsburg, Germany at the Creativity World Forum 2009. At this event, key-players and decision-makers came together to network and develop new business ideas, strategies and international projects.

The Creativity World Forum is the main annual event of the so called Districts of Creativity (Flanders (Belgium), Baden-Wuerttemberg (Germany), Rhone-Alpes and North Pas de Calais (France), Lombardy (Italy), Catalonia (Spain), Scotland (UK), Tampere (Finland), Oklahoma (USA), Quebec (Canada), Karnataka (India), Shanghai and Qingdao (China)). Each day, more than 1.000 participants attended the keynotes with prominent speakers in the mornings and the creative panels in the afternoon.

One of the keynote speakers was Prof. Dr. Dr. Karlheinz Brandenburg, Director of the Fraunhofer Institute for Digital Media Technology in Ilmenau/ Germany and EU Ambassador of the “Year of Creativity and Innovation”. He is the intellectual father of the MP3 standard and thus laid the foundation for the revolution of music business.

We spoke to him about the digital media revolution we’re currently witnessing. The digital distribution has changed the industries dramatically, creating exciting opportunities for innovative companies. In addition, he told us about his experiences establishing the MP3 standard and gave us his idea about the European Year of Creativity and Innovation.

Prof. Dr. Dr. Brandenburg was interviewed by Matthias Holzner, Head of Team Project Development and International Affairs at MFG Baden-Wuerttemberg.

Our 25th series gives you an impression of the Creativity World Forum 2009. Be inspired…

Shownotes:

[00:22] Intro about the CWF 2009
[00:51] Summing Up the European Year of Creativity and Innovation
[01:45] Times of Change: The Digital Media Revolution
[04:58] What Entrepreneurs Need to Take into Account
[05:44] “Creativity” by Definition of a Creative Mind
[06:47] How many mp3-files does its Inventor have?
[07:40] Outro with a Statement of a Participant